EzyEats Street Foods Australia
Project Details
Client Brief
EzyEats is a food truck park business based in Sunbury, Victoria, offering vibrant dining experiences with a variety of food vendors across multiple locations. As their marketing partner, I was tasked with building their online presence from the ground up, which included managing social media, creating a website, optimizing Google My Business (GMB), and generating leads for vendor spaces to support their growth.
- Recently started up their Sunbury location
- Aimed to attract local vendors and audiences
- Starting with minimal established online presence
Challenges
Before working with me, EzyEats struggled with a lack of direction for their marketing strategy and limited time to manage an online presence while launching the business. They also faced challenges in reaching the right local audience to drive foot traffic and attract new vendors, all while trying to establish themselves in a competitive market.
- Lack of Marketing Direction
- Time Constraints for Marketing Efforts
- Limited Knowledge of Marketing Tools
- Furthering Awareness in Target Areas
What we did
We crafted and implemented a tailored social media strategy across Facebook, Instagram, and TikTok, achieving over 250,000 organic views in under three months. I designed and launched a website from the ground up, attracting 3,000 active users, 13,000 impressions, and 2,000 clicks within the same period. Additionally, I set up and optimised their Google My Business, gaining over 10,000 views and appearing in 3,000 searches. To drive growth, I listed vendor spaces on Facebook Marketplace to attract new food trucks and successfully promoted and organised events like Halloween and Grand Opening nights, boosting engagement and foot traffic.
- Conducted Market Research
- Social Media Strategy Execution
- Built and Launched Website
- Created & Optimized Google My Business Listing
- Assisted With Promoting & Organising Events
- Generated Vendor Leads
The Results
250,000+ social media views in less than 3 months.
Over 13,000 website impressions and 2,000 clicks in 3 months.
10,000+ GMB views in 3 months.
Increased vendor leads for food truck spaces.
What our client has to say
“Before meeting Marcus, we were just starting out and had no clear direction for marketing our business or managing our online presence. With so much to do, we didn’t have the time or expertise to create a strong marketing strategy. We knew we needed help but didn’t know where to begin.
Since working with Marcus, we’ve built a solid foundation for our business. Our social media presence has grown significantly, with over 250,000 organic views in less than three months, bringing attention to our events and vendors. Marcus also created our website and Google My Business from scratch, generating over 13,000 impressions and 2,000 clicks in a short period.
Marcus has been influential in helping us attract new vendor leads, manage and promote events, and ensure EzyEats reaches the right audience locally. His ability to manage multiple platforms, develop effective strategies, and deliver real results has been key to our growth.
What stands out most about Marcus is his dedication and adaptability. He takes the time to understand our goals and works with professionalism, creativity, a results-driven approach. His hands-on attitude and understanding of every area of our business have played a big role in our success.
I would highly recommend Marcus to any business looking to establish or scale their marketing efforts, particularly if you’re unsure where to start and need someone with the skills and commitment to elevate your online presence.”
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